I’ve developed a few core principles that inform how I work:

• Clarity of intent, outcomes and outputs.

• Rigorous planning and preparation.

• Engage people authentically and with integrity.

• Pragmatism, ensuring good design becomes valuable innovation. 

• Optimism, possibility and respectful challenging.

• A bias for action - 80% right is good enough to start in the direction of travel.

• Respect the people impacted by the change and the people paying for it.